SEO agency for African businesses

Be found across Africa, by people and by AI.

We help safari operators, hotels, restaurants and tech companies show up where their customers search: Google, Maps, and the AI assistants travellers and buyers now ask first.

Get a free SEO audit See our services
  • Safari & Tours
  • Hotels & Lodges
  • Restaurants
  • Tech Companies

Who we work with

Built for the businesses that make Africa move

Every sector searches differently. We know what a traveller types before booking a game drive, and what a CTO asks an AI before choosing a vendor.

Zebras grazing on the savanna at golden hour

Safari & Tours

Rank for "best safari in Serengeti" and get booked directly, not only through OTAs.

Hotel swimming pool surrounded by palm trees

Hotels & Lodges

Win the map pack, fill rooms in the low season, and cut commission costs.

Plated dishes on a restaurant table

Restaurants

Be the answer to "restaurants near me" in Lagos, Nairobi, Accra or Cape Town.

Team collaborating in a modern tech office

Tech & Startups

Turn product pages into pipeline and get cited when buyers ask AI for tools.

What we do

Six services, one goal: more of the right customers

Pick one or combine them. Each is planned around your market, language and the way your customers actually search.

SEO

Organic visibility on Google for the searches that bring revenue, in every market you serve.

  • Keyword & competitor research
  • On-page content & internal linking
  • Link building & digital PR

Ads

Google and Meta campaigns that bring bookings and leads now, while SEO grows.

  • Search, Performance Max & Meta
  • Conversion tracking that works
  • Weekly budget optimisation

Mobile SEO

Most African search happens on phones, often on slower networks. Your site should be ready.

  • Mobile-first UX and content
  • Speed on 3G/4G connections
  • WhatsApp and click-to-call paths

Local SEO

Show up in the Google Maps pack and "near me" searches in every city you serve.

  • Google Business Profile optimisation
  • Reviews & local citations
  • City and location pages

GEO New

Generative Engine Optimisation: get recommended by ChatGPT, Gemini, Perplexity and AI Overviews.

  • AI visibility audit
  • Entity & structured data work
  • Citable, trustworthy content

Technical SEO

The foundations search engines need: crawlable, fast, secure and correctly structured.

  • Site audits & Core Web Vitals
  • Indexing, hreflang & schema
  • Migrations without traffic loss

Run an agency or an in-house SEO team? See the AI systems we build and run for outreach, content and reporting →

Acacia tree on the African savanna at sunset
Local context matters. Search behaviour in Nairobi is not the same as in Dakar or Johannesburg. We plan for that.

About us

A small team that knows African search

Djangu Digital is an SEO agency built in and for Africa. We work with businesses that want steady, measurable growth from search, without vague promises or reports full of vanity metrics.

We keep things simple: understand your customers, fix what holds your site back, create content worth finding, and report on what actually matters to your business.

  • MultilingualEnglish, French, Swahili and Arabic search.
  • Mobile-firstPlanned for phones and real network speeds.
  • Clear reportingMonthly reports tied to leads and bookings.
  • You own everythingAccounts, data and content stay yours.

Read more about how we work →

How we work

A clear process, from first audit to steady growth

No black boxes. You'll know what we're doing, why, and what it's producing.

  1. Audit

    We review your site, rankings, competitors, Maps presence and AI visibility. You get the findings for free.

  2. Strategy

    A prioritised plan built around your goals, markets and budget, with quick wins first.

  3. Execute

    Our team handles the technical fixes, content, local listings, links and campaigns.

  4. Measure & report

    Monthly reports and a call to review results and adjust. Simple, honest numbers.

Client audits

What we'd do for a business like yours

Three worked examples: the problem we usually find, the 90-day plan, and what the numbers could look like.

Safari operator · Nairobi, Kenya

214 five-star reviews, and a website Google barely shows

Starting point

  • About 5 visits a month from Google
  • Google shows empty archive pages instead of the trips
  • Most bookings arrive through platforms that take commission

What we'd do in 90 days

  1. Hide archive and category pages from Google
  2. Rebuild Maasai Mara, Amboseli and Samburu safari pages with prices and days
  3. Put the 214 reviews on the trip pages
  4. Earn 10–15 links from guides and travel sites
Get an audit like this

Google visits per month

Projection
0225450M1M3M6M9M12Archives hiddenRoute pages live~410
Google visits / month
5 → ~410
Direct enquiries / month
~4
Direct bookings / month
≈ $3,000

The thinking behind it

With 214 five-star reviews, this business doesn't have a reputation problem. It has a visibility problem. The fastest win isn't new content: it's stopping Google from showing empty archive pages, so the trip pages that already exist can rank. Then route pages, each carrying the trust the reviews have already earned.

Assumes 1% of visits enquire, 30% of enquiries book, about $2,500 per traveller.

Boutique hotel · Cape Town, South Africa

Full in high season, but paying commission on almost every room

Starting point

  • About 40 visits a month from Google
  • Most bookings through online travel agencies
  • English-only site, though many guests are German and Dutch
  • No "book direct" link on the Google profile

What we'd do in 90 days

  1. Add a book-direct link and offer to the Google Business Profile
  2. Launch German and Dutch pages, set up correctly for each language
  3. Build room and location pages for the searches guests make
  4. Track every direct request from Google and WhatsApp
Get an audit like this

Google visits per month

Projection
0225450M1M3M6M9M12DE & NL pagesBook-direct link~370
Google visits / month
40 → ~370
Direct requests / month
~4
Commission kept per direct booking
15–20%

The thinking behind it

Every agency booking costs a slice of the room rate. The guests most likely to book direct are the ones who find the hotel on Google Maps, or who search in their own language. So the plan starts where intent is highest: a book-direct link on the Google profile, then German and Dutch pages for the markets already staying here.

Assumes 1% of visits send a direct request. Commission range is the typical online travel agency rate.

Restaurant · Lagos, Nigeria

Great food, but missing from the three places Google Maps shows

Starting point

  • About 20 calls, direction requests and website clicks a month from Maps
  • Not in the top 3 for "restaurant in Lekki"
  • Menu only as a photo on Instagram
  • No easy way to reserve by WhatsApp

What we'd do in 90 days

  1. Complete the Google profile: categories, hours, photos, menu link
  2. Put the menu on the website as text Google can read
  3. Add review cards to tables and a weekly photo post
  4. Add a WhatsApp reservation button and track it
Get an audit like this

Google Maps actions per month

Projection
0125250M1M3M6M9M12Profile completedReview cards~220
Maps actions / month
20 → ~220
Target for "restaurant in Lekki"
Top 3
Every WhatsApp reservation
Tracked

The thinking behind it

Nobody searches for a restaurant's name before they've heard of it. They search "restaurant near me" and choose from the three places Google Maps shows. So everything here is about earning one of those spots: a complete profile, a menu Google can read, fresh photos and a steady flow of reviews.

Maps actions are calls, direction requests and website clicks, as reported in the Google Business Profile.

Our team

The people behind your growth

A focused team combining SEO strategy, engineering, paid media and content, so nothing gets lost between agencies.

BIPortrait of Bello Is'haga

Bello Is'haga

CEO & SEO Specialist

5+ years in SEO

Leads strategy and client work, helping businesses grow organic traffic with a focus on local, hospitality and AI search.

EDPortrait of Emmanuel Dylan

Emmanuel Dylan

CTO & Senior Developer

8+ years in development

Owns technical SEO and engineering: fast, crawlable websites, site speed, migrations, structured data and tracking.

Supported by specialists in paid ads, local SEO and copywriting.

FAQ

Questions we often hear

Can't find your answer? Send us a message and we'll get back to you within one business day.

What is GEO, and do I need it?

GEO (Generative Engine Optimisation) is the work of making your business easy for AI assistants such as ChatGPT, Gemini, Perplexity and Google's AI Overviews to understand, trust and recommend. If travellers or buyers ask AI for suggestions in your category, GEO helps you appear in those answers.

How long does SEO take to show results?

Technical fixes and Google Business Profile improvements often show movement within 4 to 8 weeks. Competitive organic rankings usually take 3 to 6 months. Ads can bring traffic from day one while SEO builds.

Which countries do you work in?

We work with businesses across Africa, including Nigeria, Ghana, Kenya, Tanzania, Rwanda, South Africa, Morocco and francophone West Africa, as well as international brands targeting African audiences.

How much do your services cost?

Pricing depends on scope, number of markets and languages. We start every engagement with a free audit and then send a clear monthly or project-based proposal, with no long lock-in contracts.

Do you build or redesign websites?

Yes. Our development team handles technical SEO fixes, speed optimisation and full rebuilds when a site is holding a business back.

Will I own my accounts and data?

Always. Your Google Analytics, Search Console, Business Profile and ad accounts stay in your name. We work with access you grant and you can revoke it at any time.

Get in touch

Start with a free SEO audit

Tell us a little about your business. We'll review your website, search visibility and competitors, then share what we find, with no obligation.

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